Brief Analysis on the Development of Packaging and Printing Industry in China
Future trends
1. Personalized customization and short single will gradually increase market share. Due to individual differences in demand, consumption habits are different, packaging and printing of personalized demand will increase, similar to fresh products, agricultural and sideline products due to the product itself on the freshness, transport distance requirements of the product, will produce more short single single. For example: Guangdong Golden Delicious "e box printed"; Shandong green love of business sugar custom; and focus on paper cups, tissue boxes, handbags to help the network are personalized packaging into the development trend of the case. This new form is a new challenge for all aspects of printing, but it is also a new opportunity. In addition, the rapid development of digital printing technology has also played a role in promoting this demand.
2. Upgrade the packaging function. The variable information code can also make the package have a unique identity card, and it can be used to provide the variable information code, the use of electronic tags, smart tags and new materials applications and other means, you can do quality safety supervision, logistics and traceability; Into the Internet of things, large data, so that network management possible; to achieve intelligent packaging, information can be transparent, is conducive to customers understand the purchase of goods related information, is conducive to their own products and product promotion, promotion. With regard to the upgrading of packaging functions, there have been many new technologies that have been introduced, such as smart tags for real-time monitoring of perishable items, and so on.
3. Packaging design innovation. Through the paper packaging processing automation, digital, intelligent, information technology to promote the improvement of packaging quality, enhance the function, cost optimization to meet a variety of packaging needs. Many packaging and printing enterprises have set up their own design research and development centers, to increase the structure of the product, appearance and other design innovation capacity investment. But it should be seen in the design innovation, the Chinese enterprises still have a long way to go, should strengthen with Japan, Korea, China Taiwan and other enterprises to exchange, learn their innovative mechanisms and design concepts.
4. The explosive growth of online shopping, logistics services to promote the development of express delivery, to the corrugated boxes, courier bags and other industries has brought great business opportunities, but also to the recycling of packaging put forward new requirements. In 2016, China's express business volume totaled 31.35 billion, ranking first in the world. It is understood that many corrugated box manufacturers have opened their own business through the network platform, but the overall recovery of packaging in China less than 20%. The State Post Bureau promulgated the "Implementation of the Green Packaging Work Implementation Plan", which encouraged enterprises to explore simple packaging, reduce the secondary packaging, encourage enterprises to re-use plastic containers, cartons and woven bags and other packaging containers. Some courier companies have also begun to test the water in this area, packaging and printing enterprises should also strengthen environmental awareness, pay attention to the re-use of materials and recyclability.
5. Innovative development of operating mechanism. The domestic strength of equipment manufacturers and paper packaging and printing enterprises, logistics companies in the supply chain, the product chain on the joint and online and offline interaction for the accumulation of large data lay a solid foundation for building smart factories, intelligent parks and the Internet economy To the exemplary role. It is worth mentioning that Tianjin Evergreen in the industry to integrate this road in front of the industry, they share your joint venture, the acquisition of Heidelberg India after the assets, and Sa Ludi reached a cooperation and Jinjia shares reached a strategic cooperation agreement, Jointly set up the "Intelligent Packaging and Printing Institute" to achieve the printing industry chain upstream and downstream integration; Rong Cai intelligent management system and intelligent logistics system can help enterprises to build intelligent factories; investment in the establishment of Evergreen will promote the printing industry in China , On-demand development direction.
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